To Be Candid

To Be Candid: The Art of Truth in Recruiting

When candidates know you’re not going to violate their trust—that you’re not out to sell them but to understand them—they open up. That’s when the real interview starts. It’s not about interrogation; it’s about listening with curiosity and intention.

After 41 years of interviewing people, I’ve developed a finely tuned ear—not just for what candidates say, but for how they say it. One phrase that always catches my attention is: “To be honest with you…”

When I hear that, my internal response—often said with a grin—is, “So, have you not been honest up to now?”

Over the years, I’ve used that moment to coach candidates. Instead of saying “to be honest,” I encourage them to say, “Let me be candid with you.” It’s more direct, less loaded, and doesn’t carry the unintended implication that dishonesty might be the norm.

Recruiting, at its best, is a business of trust. There’s a kind of “Code of the West” among great recruiters—where a handshake still means something, and confidentiality is sacred. You can’t build a reputation if people don’t believe their words are safe with you.

Great recruiters are great listeners. They know that trust isn’t built by talking, but by truly hearing someone’s story without interruption, judgment, or the need to “one-up” them. When a candidate shares a personal or professional experience—especially one that’s vulnerable or hard-won—the worst thing you can do is respond with a story of your own. That moment isn’t about you. I’ve always believed the best teaching tool in this business is the reminder: “You’ve got one mouth and two ears—use them in proportion.” The best interviews happen when you let silence do some of the work and allow the candidate to fill in the gaps. Listening is where the magic is.

And let’s not forget—when it’s story time, a good embellishment is often just the seasoning that gives a tale its flavor. The kind of story that sticks, that gets retold, that has a life of its own. This typically happens after the formal interview ends—during the meeting after the meeting—when you’re no longer just a recruiter and they’re no longer just a candidate. You’re more than a friend, less than a stranger. That space—built on trust, a laugh, and maybe a slightly exaggerated anecdote—is where real relationships are born. And it’s that power of relationships that’s held me in good stead since my days as a paperboy right up through today.

Yes, people fib. They exaggerate roles, downplay gaps, and sometimes float self-flattering stories. But part of the job is knowing how to spot the spin—and more importantly—how to steer the conversation toward truth without making someone feel exposed.

There’s an art to asking questions, just as there’s a science to pattern recognition. Over time, you realize that honesty isn’t just about what’s said—it’s about what’s earned. When people feel safe, they get real. And in a world of “to be honest,” finding the candid is gold.


Even legends open up after the interview ends

Author’s Note:
A recent Buffalo News article by Bob O’Connor, titled “At least people are honest about how often they lie”, sparked this reflection. Bob shares personal stories and historical truths about the culture of lying, with humor and insight that’s well worth the read. His article reminded me of a phrase a former friend once shared with me: “If his lips are moving, he’s lying.” That line stuck. Over time, I’ve adapted it into my own go-to word—candid—because it feels fresh and sincere. And in recruiting, as in life, being candid builds the kind of trust that keeps relationships thriving.

When You Need Me You Need Me

I’ve been circulating a cartoon for years highlighting the value of anyone paid a fee for services rendered. And just recently I read an article about an expert who fits the cartoon. Together, the cartoon and the article inspired these thoughts and this perspective. There are moments in every profession when clients realize, “When you need me, you need me.” It’s that simple. Sometimes, you need a specific solution, or things just go wrong. When they do, people look for that one person who brings years of experience, a steady hand, and the knowledge to make things right. I’m often reminded of this through three favorite examples: the cartoon featuring an engine repair expert who knew “where to tap,” the story shared by Froma Harrop about her plumber husband, and a personal experience from my friend Ron Papa, third-generation CEO of National Fire Adjusters. Ron and I are always on call. These examples perfectly capture why, in so many fields, people reach out to trusted experts, knowing they’ll get things back on track.

Take Froma Harrop’s story of her husband, a master plumber. When something breaks in the house, her friends and neighbors reach out to him—not just because he’s skilled, but as she writes, because they know he’s “the guy” who can fix it with precision and honesty. Similarly, the ship repair expert doesn’t charge for the act of tapping but for knowing exactly where to tap—a knowledge earned over years. These stories remind us that expertise is more than just visible effort; it’s about the understanding and intuition that only come with experience.

Then there’s Ron Papa, whose perspective adds a layer of commitment to this idea. As he says, “For seven decades now, since my grandfather started NFA, we chase disasters and offer solutions in times of catastrophe and duress. I keep a suitcase in my trunk and am available 24/7/365.” In fields like his, being ready to respond in moments of crisis defines the value of a true expert.

In many professions, clients often ask, “Why should I pay for this?” or “Can’t I do it myself?” But when the stakes are high, timing is critical, or the problem needs a quick and reliable fix, that’s when clients turn to professionals who deliver not just a solution, but peace of mind. Paying for knowledge—for knowing where to tap—is worth every penny when you’re in a bind.

It’s worth noting that many experienced professionals balance their work with goodwill and don’t always charge for every service. They understand that sometimes a favor today leads to future opportunities, and not every call needs to end with a bill. But when a fee is appropriate, it’s an investment in peace of mind and expertise—whether it’s a donation to your local fire department for the reassurance that they’re there when you need them, or paying an engine repair expert for knowing precisely where to tap. The fire department donation, modest as it may be, can be viewed as a fee—a proactive investment in readiness—while the engine tap fee is a classic example of paying for expertise.

Here are a few reasons why clients seek out these experts:

  • When They’re in a Bind: Sometimes, clients have urgent needs, whether due to an unexpected issue or a tight deadline. I often compare this to the fire department passing around a donation boot. You don’t need them every day, but when you do, you need them urgently. “You don’t need me now,” they seem to say, “but when you need me, you need me.”
  • For Access to Solutions Beyond Their Reach: Experts bring years of cultivated relationships, specialized tools, and industry know-how, which allow them to tackle issues that would otherwise seem insurmountable. Their network and expertise make them invaluable when unique challenges arise.
  • To Gain a Trusted Advisor: Part of the value an expert brings is their knack for listening and asking the right questions, helping clients understand deeper issues. It’s often about more than just the immediate task; it’s about offering insights into character, integrity, and values that help shape a better outcome.

So, when I say, “When you need me, you need me,” it’s about being more than just a problem-solver. It’s about delivering confidence, trust, and, let’s face it, a bit of humor when things go sideways. After all, even the most seasoned professionals know that sometimes, the real value is in making the hard stuff look easy. So the next time you find yourself in a bind, don’t hesitate to reach out. Just remember, you may be paying for that little tap—but it’s a tap you’ll be glad you didn’t try yourself!

A donation in this instance is a fee and pays when you need these experts.