Interviewing and Tips: Standing Out in the Modern Job Market
Years ago, during her interview, we asked our first employee in Rochester what she was most proud of. Whether it was a childhood accomplishment or a recent achievement, we encouraged her to share anything meaningful. She struggled at first, but then remembered her perfect attendance in high school and her four-year record of never missing a day of work in college.

Interestingly, none of this was on her resume. But for us, it was everything. Can you imagine an employee with that level of dependability? We could—and we hired her on the spot. She turned out to be exactly what we expected: dependable, reliable, and exceptional.
Fast forward to today, and it’s clear that the job market has evolved significantly since I first penned this advice in 2009. Back then, concepts like Big Data, cloud computing, and Artificial Intelligence (AI) were only beginning to shape the workforce. Today, they dominate. It’s time to update timeless interview strategies with a modern twist to help job seekers excel in today’s competitive environment.
Timeless Advice with a Modern Perspective
Every year, I meet a diverse group of college graduates eager to launch their careers. Whether their degrees are in HR, IT, or another field, they all face the same challenge: standing out in a sea of resumes and acing their interviews.
For many, unless they’ve pursued a “learned profession” like law, medicine, or engineering, their resumes risk blending in. Today’s job market demands a unique narrative—one that combines traditional wisdom with modern insights.
Crafting Your Unique Narrative
Start with Reflection
Begin with a blank page and ask yourself:
- Who am I?
- How did I become the person I am today?
- Who do I want to be?
- What is my roadmap to get there?
Draw from Life Experiences
Reflect on your upbringing, education, and decisions. How did your parents influence you? Why did you choose your schools? How have these experiences shaped your journey?
Prepare for the Interview
Your resume is a snapshot, but your interview is where your story comes to life. Make it count by emphasizing:
- Moments of Happiness: Highlight when you felt most fulfilled.
- Notable Achievements: Bring these to life, showcasing the skills and effort behind them.
- Significant Positive Decisions: Share how these choices have shaped your path.
- Common Ground: Find connections with the interviewer—shared colleges, interests, or experiences—to build rapport.
Modern Insights for Today’s Job Market
Leverage Technology
- Maintain an updated LinkedIn profile that highlights your achievements, skills, and endorsements.
- Use quantifiable metrics in your resume to show measurable impact.
Optimize for Applicant Tracking Systems (ATS)
- Customize your resume for each job using keywords relevant to the role.
Embrace Remote Work Skills
- Showcase adaptability and independence in remote work settings.
Highlight Soft Skills
- Communication, teamwork, and problem-solving are as critical as technical expertise.
Demonstrate Lifelong Learning
- Highlight ongoing education, certifications, or skills development.
Showcase Diversity and Inclusion Efforts
- If applicable, mention involvement in DEI initiatives, as they’re highly valued in today’s workplace.
Follow Up Thoughtfully
- Send a handwritten thank-you note or personalized LinkedIn connection request to leave a lasting impression.
Strategic Use of Keywords
Applicant Tracking Systems (ATS) are now integral to recruitment. To ensure your resume makes it past initial screenings, include relevant keywords for your field, such as:
General Keywords:
- Leadership, problem-solving, teamwork, adaptability, innovation, project management.
IT and Tech Keywords:
- Cybersecurity, AI, data science, DevOps, cloud computing, Agile methodology.
Marketing Keywords:
- SEO, social media marketing, analytics, content management systems.
Finance Keywords:
- Financial analysis, risk management, budgeting, CPA, corporate finance.
HR Keywords:
- Talent acquisition, diversity and inclusion, employee relations, HR analytics.
The Value of Patience and Preparation
While technology has revolutionized job searching, the core principles of patience and preparation remain constant. Take time to craft your narrative, align it with modern tools, and remember that small details—like a thoughtful follow-up or a personalized approach—can set you apart.
As the workforce continues to evolve, driven by the departure of Baby Boomers and the rise of AI and robotics, the demand for innovative and adaptable talent grows. By blending timeless advice with modern strategies, you’ll not only navigate today’s job market but thrive within it.