Author Archives: Joe Kreuz

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About Joe Kreuz

In order: son, husband, father, grandparent, friend, business owner

The Advantage Catalog

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20th Anniversary Catalog Edition

Date:  November 29, 2014

Blog Posting: 2

Check this out!  Our annual catalog will be in the stores, on the shelves, and distributed next week at our annual catalog launch party.  You can view The Advantage Co annual catalog online at  http://www.theadvantagecatalog.comThe Advantage Catalog

Here is a little story for you.  For starters, one of my titles I use often is Chief Story Teller (CST).  The Advantage Co opened its doors the summer of 1978 as I was finishing my first year of college.  36+ years later, and as we approach the launch of our 20th anniversary of our annual catalog, I often reflect what has transpired since the first catalog edition in 1995.

​I started my first business as a partnership with The Advantage Co in the summer of 1993, the Walker Center opened its doors the holiday season of 1994, and our first catalog edition was published for the holiday season in 1995.  My mother, Eloise, has the first 19 catalogs neatly arranged, next to the encyclopedias, at the home that Norm built.  Mom and I often reminisce as we peruse the catalogs and what’s transpired over the years and what a wonderful experience it’s been for the Advantage Nation, and the Kreuz family for that matter.  

​I hope you enjoy this year’s edition as much as Eloise does.  

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Kreuz Business Development

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When One Door Closes, Another Opens

The foundation of my entrepreneurial journey took root in Western New York in 1993. Back then, I was fortunate to forge a lasting partnership with Advantage Co., leading to the creation of AP Professionals (AP). Today, AP remains a vital presence, expanding under its original brand and reimagined through new entities. Our business model was straightforward: harness the outstanding resources of Advantage while charting our own course. Recently, in 2024, I made the decision to retire from AP—a company we built from the ground up with many remarkable people. This choice came not with regret but with a renewed sense of purpose and freedom. Stepping away from something I dedicated nearly half my life to isn’t about letting go; it’s about knowing when to embrace what’s next. I feel more energized than ever, excited for the journey ahead with Kreuz Business Development.

AP’s platform set benchmarks in staffing, IT professional services, software development, cloud solutions, platform modernization, and staff augmentation—driving innovation and excellence in each vertical we entered. The ethos across those brands and partnerships has always been clear: navigate skillfully, innovate consistently, and ultimately lead in our chosen fields. Bravo to my former and current partners. The future is as bright as ever—time to put on some shades.

Thank you,
Joe Kreuz, AP Professionals Founder

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